May 14, 2026
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featured, products
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hair science
Myth Busting 09: Split ends
Let’s talk about split ends: a haircare dilemma that many of us know—and let’...
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hair science
We C You 12: Hair is the same on the molecular level
Why molecular repair works on 3C–4C hair with PRO expert, Alifia
about We C You 12: Hair is the same on the molecular level
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hair science
FUNdamentals 27: What does molecular repair mean?
You know what's FUN-damental? When your product works. We'll be breaking down...
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hair science
Science Class 13: Bonds + holistic hair health
let’s start at the very beginning
There’s a lot of misconceptions about hair....
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hair science
Science Sunday Study Guide 2022 Final Exam
As another year of Science Sundays comes to a close, we couldn’t send you off...
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hair science
Myth Busting 08: Swimmer’s hair
You may have heard of swimmer’s hair—the dry, brittle, and even green afterma...
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hair science
We C You 08: Metals + minerals on curly–coily hair
Addressing metal + mineral buildup with curly–coily PRO expert, Alifia
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hair science
Myth Busting 07: “Bad ingredients”
Today we’re talking ingredients. The good, the bad, and the unexpected-actual...
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hair science
We C You 07: Will alcohols dry out my curly–coily hair?
Addressing alcohols with curly–coily PRO expert, Alifia
about We C You 07: Will alcohols dry out my curly–coily hair?
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hair science
Science Class 12: pH part II
We love pH. And not just because we’re science nerds but because in so much o...
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hair science
We C You 06: A love letter to 4C hair
Celebrating 4C hair with curly-coily PRO expert, Alifia
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hair science
Buzzword Breakdown 01: Microbiome
You know how we roll, we like to challenge, myth bust, and break down every t...
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