our commitment
We believe hair is everything. It’s a canvas for confidence. It’s a conduit for art. It fuels our identity. Supporting organizations from professional stylists and beyond with a shared vision is the mission of our The Future Now Initiative. We’re committed to celebrating hair health + happiness, pioneering scientific innovation, and advocating for brighter futures.
our vision
The Future Now Initiative is our way of investing back into the communities we care about. We are partnering with organizations that embody K18’s commitment to innovation and radical care: Professional Beauty Association, and Styles 4 Kidz.
the future of stylist love
The Professional Beauty Association (PBA) is a national non-profit trade association serving those in the beauty industry by advocating, supporting, and educating beauty professionals. In collaboration with PBA, our hair freedom for all fund provides hair education scholarships for students + stylists at any level.
the future of expression + inclusion
Styles 4 Kidz is supporting families that lack the know-how to care for their kids' textured hair. Through workshops and training, families are equipped with the tools and resources to bolster confidence, starting at home. We're empowering these families alongside Styles 4 Kidz.
THE FUTURE OF HAIR CONFIDENCE
HairToStay is the first and only national organization committed to helping cancer patients afford scalp cooling, a revolutionary treatment that dramatically reduces hair loss caused by chemotherapy. Through their initiatives to build awareness, provide educational information and provide financial subsidies to low income patients, HairToStay can facilitate scalp cooling for as many patients as possible. By supporting HairToStay, we are empowering those undergoing chemotherapy, helping them maintain their identity and a sense of normalcy and well being.
Powered by biotech + a biology-first approach to haircare, we innovate with the planet in mind.