Sustainability

less is more for your hair + the planet

Powered by biotech - not natural resources - K18 delivers just what healthy hair needs, without the fillers or extra products it doesn't.

intentional design

we develop

with an understanding of biology sO all our products work effectively and require less

we engineer

highly concentrated formulas to rethink the average routine and mitigate overconsumption.

we challenge

the need for more with the question, can we accomplish the same or better results with less?

our philosophies

less is
more for
your hair +
the planet

Damaged hair is resource thirsty hair.
All the things we rely on to make it look and feel better all contribute to waste + energy spent (think harsh chemistry, mechanical manipulation, extreme heat).

By creating healthy hair that needs less, you waste less energy and less resources.

less is
more for
your hair +
the planet

Damaged hair is resource thirsty hair.
All the things we rely on to make it look and feel better all contribute to waste + energy spent (think harsh chemistry, mechanical manipulation, extreme heat).

By creating healthy hair that needs less, you waste less energy and less resources.

less is
more for
your hair +
the planet

Damaged hair is resource thirsty hair.
All the things we rely on to make it look and feel better all contribute to waste + energy spent (think harsh chemistry, mechanical manipulation, extreme heat).

By creating healthy hair that needs less, you waste less energy and less resources.