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TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
tilenew | color:black
4.9
Rated 4.9 out of 5 stars
325 Reviews

TripleBright oxidation defense purple shampoo

Breakthrough triple-action protection for brighter, longer-lasting blonde

Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.

Powered by K18 triple-action technology:

  1. Removes brass-inducing metals and minerals with ionic detox
  2. Neutralizes brassiness with precision violet technology that won’t stain or overtone
  3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
  • 1 wash removes up to 3 months of brass from hard water*
  • Neutralizes brassiness without staining or overtoning
  • Ideal hair tone is restored and evened* for all highlighted and lifted tones
  • Easy-to-apply foam

*k18hair.com/disclaimers

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

 got questions?
Get started here
TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

*k18hair.co.uk/disclaimers
Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass—delivering brighter, longer-lasting blonde for everyone.
No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining.
No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.
We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.

powered by K18 triple-action technology

Remove, neutralize + defend against brass for brighter, longer-lasting blonde.

how to use TripleBright
1. Apply 2-3 pumps of foam shampoo to wet hair.

2. Distribute evenly, lathering from roots to ends.

3. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.

4. Rinse.
feel what's possible with K18
See how K18 unlocks our community's expression
4.9
Rated 4.9 out of 5 stars
Based on 325 reviews
98%would recommend this product
Reviews Summary
Customers say this purple shampoo foam brightens blonde hair and effectively reduces brassiness without leaving a purple tint. The foam texture distributes easily through hair with just 1-2 pumps, making application simple and lightweight. Users appreciate that their hair feels soft and smooth after use, rather than dry or stripped like with traditional purple shampoos. Many note visible results after just one use, with hair looking brighter and more salon-fresh. The product maintains cool tones between salon visits and helps remove buildup. Some customers mention needing extra conditioning after use, and a few find the foam consistency takes getting used to.
Customers Talked About
325 reviews
  • Kelly H.
    Verified Buyer
    I recommend this product
    Age 55 - 64
    Hair Concern Chemical damage, Dryness, Frizz, Fragile/brittle hair
    Hair Type Curly/Coily, Grey Hair
    My Results Less Frizz, Less Breakage, Defined Curl/Wave Pattern, Visible Difference
    Rated 5 out of 5 stars
    Yesterday
    White bright

    Love the shampoo… not only does it make your white Sprite. It leaves your hair, feeling great, unlike all other purple shampoos.

    KU Profile picture for K18Hair UK
    K18Hair UK
    Yesterday

    Thank you for the wonderful review! We're so happy to hear TripleBright is keeping your hair white and bright while feeling great. Thanks for sharing your experience!

  • Tracy G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Triple bright Shampoo

    Absolutely amazing after 1 wash hair looks like it has just been done at hairdresser

    KU Profile picture for K18Hair UK
    K18Hair UK
    2 days ago

    Thank you for your amazing review, Tracy! We're absolutely thrilled to hear that the TripleBright oxidation defense purple shampoo gave you such incredible salon-quality results after just one wash! That fresh-from-the-hairdresser feeling is exactly what we love to deliver. We're so happy TripleBright is working its magic on your hair. Thank you for choosing K18 and for sharing your experience with us! ✨

  • Michelle L.
    Verified Buyer
    I recommend this product
    Age 55 - 64
    Hair Concern Color-care
    Hair Type Thick/Coarse
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Holy grail of purple shampoo

    I absolutely love this stuff. I have tried literally every purple shampoo on the market, including some blue shampoos as well as black. This stuff transformed my yellow hair and is making my grey grow grow so much more tolerable. I'm so glad that the purple shampoo search is finally over.

    KU Profile picture for K18Hair UK
    K18Hair UK
    1 week ago

    Thank you for your amazing review, Michelle! 💛 We're absolutely thrilled to hear that TripleBright has transformed your hair and made your grey grow-out so much more manageable. It sounds like you've really put purple shampoos to the test, so knowing that TripleBright is your holy grail means the world to us! We're so happy your search is finally over and that K18 could be the solution you were looking for. Thank you for sharing your experience with us! ✨😊

  • Ceyjee S.
    Verified Buyer
    I recommend this product
    Age 35 - 44
    Hair Concern Chemical damage, Color-care
    Hair Type Medium Density
    My Results Less Frizz, Bouncy Hair, Cleaner, fresher hair
    Rated 5 out of 5 stars
    2 weeks ago
    Worth it!

    This is amazing. Love that it’s foam so you don’t waste a lot. A little goes a long way! My blondes look so much brighter

    KU Profile picture for K18Hair UK
    K18Hair UK
    2 weeks ago

    Thank you for your review! We're so happy to hear you're loving the TripleBright oxidation defense purple shampoo and seeing such amazing results. ✨ The foam formula is definitely designed to be efficient—a little really does go a long way! We're thrilled it's making your blonde hair look so much brighter. Thank you for choosing K18 and for sharing your experience with us! 💛

  • Hannah L. R.
    Verified Buyer
    I recommend this product
    Age 25 - 34
    Hair Concern Color-care, Chemical damage, Frizz, Heat damage, Extending time between washes
    Hair Type Medium Density
    My Results Visible Difference, Less Frizz, Stronger Hair
    Rated 5 out of 5 stars
    1 month ago
    Amazing

    I love these products! They all work so well!

    KU Profile picture for K18Hair UK
    K18Hair UK
    3 weeks ago

    Thank you so much for this amazing review, Hannah! We're absolutely thrilled to hear that you love the TripleBright oxidation defense purple shampoo and that all the products are working so well for you! It's wonderful that you're having such a fantastic experience - that's exactly what we love to hear! We're so excited that you're loving the results and thanks for your incredible 5-star review! 💛

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