Thank you so much for taking the time to try the TripleBright oxidation defense purple shampoo and share such detailed and honest feedback, Lindsey! We really appreciate you giving it a thorough try and sharing both the positives and areas where it didn't quite meet your expectations.
We're glad to hear that you noticed some toning of the brassiness, which is what TripleBright is designed to deliver. At the same time, we completely understand your concerns about the foamy texture being harder to apply, the tangly feeling during washing, and the dryness you experienced on your ends. We know that texture preferences can vary greatly from person to person, and it sounds like you have a good understanding of what typically works best for your hair.
We want you to have the best possible experience with K18 and I would love to troubleshoot with you on application techniques that might help with coverage and minimize any dryness, if you would like please send us an email at hello@k18hair.com.