May 14, 2026
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featured, products
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hair science
what is synthetic biology?
Learn more about the practice powering our evolution
about what is synthetic biology?
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hair science
What Do Damaged Curls Look Like?
Our guide to caring for damaged curls + coils with PRO expert, Alifia
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hair science
Where Does Hair Strength Come From?
Strength and elasticity comes from keratin protein building blocks. Your hair...
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hair science
Can protective styles damage your hair?
Our guide to preventing damage from protective styles with PRO expert, Alifia
about Can protective styles damage your hair?
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hair science
Science Class 18: The science behind UV damage
You know how chemical services like bleaching, coloring, or heat styling can ...
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hair science
Science Class 17: The science behind heat damage
Let’s talk about all things heat styling. Maybe your routine involves hot too...
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hair science
Science Class 16: Lipids + hair health
We’re a little obsessed with talking about hair’s structure—and for good reas...
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hair science
Science Class 15: The real science behind frizz 02
Allow us to paint a mental picture: your hair is freshly styled, and you’re f...
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hair science
The Science Behind K18 Molecular Repair
See how our K18PEPTIDE™-powered mask reverses damage in 4 minutes for lasting...
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hair science
Science Class 14: Different types of damage
Today we’re talking about hair damage. Even seemingly innocent things like wa...
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hair science
We C You 13: Curl defining methods
PRO tips for defining curls + coils with expert, Alifia
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hair science
FUNdamentals 29: Why is biotech better tech?
You know what's FUN-damental? When your product works. We'll be breaking down...
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