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TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
tilenew | color:black
4.9
Rated 4.9 out of 5 stars
263 Reviews

TripleBright oxidation defense purple shampoo

Breakthrough triple-action protection for brighter, longer-lasting blonde

Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

Powered by K18 triple-action technology:

  1. Removes brass-inducing metals and minerals with ionic detox
  2. Neutralizes brassiness with precision violet technology that won’t stain or overtone
  3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
  • 1 wash removes up to 3 months of brass from hard water*
  • Neutralizes brassiness without staining or overtoning
  • Ideal hair tone is restored and evened* for all highlighted and lifted tones
  • Easy-to-apply foam

*k18hair.com/disclaimers

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

Description

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.

 got questions?
Get started here
TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

*k18hair.co.uk/disclaimers
Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass—delivering brighter, longer-lasting blonde for everyone.
No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining.
No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.
We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.

powered by K18 triple-action technology

Remove, neutralize + defend against brass for brighter, longer-lasting blonde.

how to use TripleBright
1. Apply 2-3 pumps of foam shampoo to wet hair.

2. Distribute evenly, lathering from roots to ends.

3. Let sit for 1-3 minutes.

4. Rinse.
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See how K18 unlocks our community's expression
4.9
Rated 4.9 out of 5 stars
Based on 263 reviews
263 reviews
  • Maria B.
    Verified Reviewer
    I recommend this product
    Age 45 - 54
    Hair Concern Color-care, Dryness, Fragile/brittle hair, Extending time between washes
    Hair Type Grey Hair
    My Results Visible Difference, Less Breakage, Smoother Hair
    Rated 5 out of 5 stars
    Yesterday
    I love it 💜

    I’ve been using the K18 Purple Shampoo, and I just wanted to share how much I genuinely appreciate this product.

    It does an amazing job neutralizing those stubborn brassy and yellow tones in my hair. My grays look so much more beautiful, brighter, and shinier after using it, which I absolutely love.

    I also appreciate how effective it is without making my hair feel overly dry. It really helps maintain a fresh, cool-toned look.

    I’m also so grateful to the K18 team for letting me be part of the K18 Dallas event—it was such a special experience, and they made me feel like a model! ✨

    Truly thankful to have found a product (and a brand) that delivers on what it promises—this is definitely a staple in my hair care routine now. 💜

  • Monica C.
    Verified Buyer
    I recommend this product
    Age 45 - 54
    Hair Concern Split-Ends, Chemical damage, Fragile/brittle hair, Color-care, Extending time between washes
    Hair Type Fine/Thin
    My Results Visible Difference
    Rated 5 out of 5 stars
    2 weeks ago
    Blonde without the purple hue

    I am really loving the new K18 purple shampoo 💜 it leaves your hair brighter but without leaving behind that purple hue that you get from other brands. I'll definitely buy it again!!

    KU Profile picture for K18Hair UK
    K18Hair UK
    1 week ago

    Thank you so much for your amazing review, Monica! 💛 We're absolutely thrilled to hear you're loving the new TripleBright oxidation defense purple shampoo! 💜 It sounds like you've discovered exactly what makes it so special - achieving that gorgeous brighter blonde without the unwanted purple tint that other brands can leave behind. That's the perfect balance we were aiming for! ✨ We're so excited you'll be purchasing it again and that it's become part of your routine. Thanks for your fantastic 5-star review! 🙌

  • Stephanie
    Verified Reviewer
    I recommend this product
    Age 25 - 34
    Hair Concern Color-care, Split-Ends
    Hair Type Fine/Thin, Medium Density
    My Results Cleaner, fresher hair, Visible Difference, Shinier Hair
    Rated 5 out of 5 stars
    1 month ago
    Perfect for blondes!!

    gifted by k18biomimetichairscience Perfect for blonde hair!! I’ve been using this shampoo for a few weeks now and have been loving it! It instantly gives my blonde hair a refresh and leaves it the perfect tone. Highly recommend!

    KU Profile picture for K18Hair UK
    K18Hair UK
    1 month ago

    Thank you so much for this amazing review, Stephanie! We're absolutely thrilled to hear that TripleBright has been such a perfect fit for your blonde hair and that you're loving the results after just a few weeks! It's wonderful that you're experiencing that instant refresh and getting exactly the perfect tone you're looking for - that's exactly what we hoped to achieve with this oxidation defense formula! Your recommendation truly means the world to us, and we're so grateful to have you as part of our K18 community!

  • Jodine
    I recommend this product
    Age 45 - 54
    Hair Concern Color-care
    Hair Type Medium Density
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 month ago
    No Brass

    complimentary from k18biomimetichairscience: I love how this shampoo removes the brassy look from my hair. I like to keep the platinum blonde color and this helps. It also leaves my hair brighter. I don’t leave on very long to prevent a purple hue.

    KU Profile picture for K18Hair UK
    K18Hair UK
    1 month ago

    Thank you so much for this fantastic review, Jodine! We're absolutely thrilled to hear that TripleBright is effectively removing that brassiness and helping you maintain your beautiful platinum blonde color! It's wonderful that you're experiencing brighter results while being mindful about timing to avoid any unwanted purple hue - that's such smart technique with purple shampoos! We're so happy that our oxidation defense formula is delivering exactly what you need to keep your hair looking salon-fresh, and your feedback truly means the world to us!

  • Alyssa
    I recommend this product
    Age 18 - 24
    Hair Concern Chemical damage
    Hair Type Straight/Wavy, Fine/Thin
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 month ago
    Great for highlights!

    This purple shampoo has been really fun to use because of its foaming techniques. It doesn’t stain my nail beds as bad as typical purple shampoo. My hair took the violet tones very nicely, and I didn’t have any purple patches. This product also smells really good and I love that it has metal removal technology. complimentary from k18biomimetichairscience

    KU Profile picture for K18Hair UK
    K18Hair UK
    1 month ago

    Thank you so much for this fantastic review, Alyssa! We're absolutely thrilled to hear that you're loving the unique foaming formula of TripleBright - it's so great that you're finding it fun to use and that it's not staining your nail beds like traditional purple shampoos! It's amazing that your hair took the violet tones so nicely without any purple patches - that's exactly what we hoped to achieve with this oxidation defense formula! We're especially excited to hear that you love the scent and appreciate the metal removal technology that helps protect your highlights. Your feedback about how well it's working for your highlighted hair truly means the world to us, and we're so grateful to have you as part of our K18 community!

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