1. Eligibility. Open to UK residents aged 18 and over only. Employees of the Promoter Murad Europe Limited t/a K18, Unilever group companies, agencies, and their immediate families are not eligible. Bulk, automated or AI-generated entries are not permitted. Entrants with private accounts must ensure their entry is visible to @k18hair_uk for the duration of the competition, as defined by the entry and closing time.
2. How to Enter. We want to see what AirWash™ does for your hair — whether that’s post-workout, on a packed mum morning, or any moment you need a fast reset.
Share an original image or video of your hair refresh to your public Instagram page after using K18 AirWash™ dry shampoo, or showing a look inspired by K18 AirWash™ , tag @k18hair_uk, and include #K18AirWashUK in your caption. Tell us your moment - your angle is up to you.
3. Promotion Period. Opens: on 29th June 2026 at 00:01am GMT and closes on 31st July 2026 at 23:59pm GMT. Entries received after the closing time will not be counted.
4. Entry Restrictions. No purchase necessary to enter or win. The promotion is limited to one entry per person. No entrant may win more than one prize. Prizes are limited to one per household. Use of automated systems or multiple identities is prohibited and may result in disqualification. Entries will only be accepted if they comply with all entry instructions. Where a dispute arises regarding the identity of an entrant, the entrant will be deemed to be the authorised account holder of the relevant social media account.
5. Content Guidelines Entries must be original content owned by the entrant. Entries must not include third-party branded content, offensive, unlawful or inappropriate material, or content that infringes any third party’s rights. The Promoter reserves the right to remove or disqualify entries at its discretion that does not comply with these Terms and Conditions or where the entrant’s conduct is contrary to the spirit or intention of the promotion, including suspected manipulation or abuse of the entry process.
6. Prize. One (1) winner will receive a year’s supply of K18 AirWash™, defined as 4 units of 118ml K18 AirWash™/ £ 48 RRP per unit . No cash alternative. Prize is non-transferable. In the event of unforeseen circumstances, the Promoter reserves the right to substitute the prize for an alternative of equal or greater value. The Promoter is not responsible for lost or misdelivered prizes due to entrant’s inaccurate or improper address information. The Promoter is not responsible for lost, stolen or damaged prizes, once received and in the possession of prize-winner.
7. Winner selection, notification and acknowledgement. The winner will be chosen at random, using a fair and auditable process, from all valid entries after the closing date by 14th August 2026. The Promoter’s decision is final and no correspondence will be entered into, except in relation to queries regarding the administration of the promotion.
The winner will be contacted via Instagram direct message from the official @k18hair_uk account between 1st Aug and 14th Aug / 14 days of the closing date. If the winner does not respond within 48 hours or is ineligible, the prize may be withdrawn and awarded to an alternative entrant. In the event of any dispute, the decision of the Promoter is final. No correspondence will be entered into.
To comply with UK promotion law, the winner’s surname and county will be made available on request by emailing hello@k18hair.co.uk within one month of the closing date. The winner may object to this disclosure or request that the amount of information shared is reduced, where legally permitted. In such circumstances, the Promoter may still be required to provide the information to the Advertising Standards Authority on request to demonstrate that the promotion has been administered fairly and the prize awarded.
8. Image Rights & UGC Licence
By entering, you grant K18 Hair UK a royalty-free, non-exclusive licence to share your entry across K18’s owned channels for promotional purposes, with credit where possible. Copyright in your entry remains with you. Winners may also be required to participate in reasonable publicity relating to the promotion.
9. Data protection. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to the Data Controller for the purposes of the administration of this promotion and any other purposes to which the entrant has consented.
Personal data will be processed in accordance with the Data Controller’s Privacy Policy, available at Privacy Policy | K18 Hair UK. All entry instructions form part of the rules.
10. Platform Disclaimer This competition is in no way sponsored, endorsed, or administered by Meta or Instagram. Any questions should be directed to the Promoter, not to Instagram.
11. Governing law. These terms are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction.
12. Liability The Promoter is not responsible for technical failures, lost or incomplete entries, or any circumstances beyond its reasonable control.
13. General Conditions: The Promoter reserves the right to cancel, suspend, or amend the where necessary due to circumstances beyond its reasonable control or where fraud or technical failure occurs. The Promoter shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such changes shall be effective immediately upon posting to this webpage.
Entry into the competition constitutes acceptance of these terms and conditions.
10. Promoter and Data Controller: Murad Europe Limited t/a K18 (‘K18’) 182-194 Union St, London SE1 0LH (please do not send entries to this address).
