K18 Blonde Like New Contest
1. Eligibility. This promotion is open to residents of the United Kingdom aged 18 or over, excluding employees of the Promoter, their immediate families, agents, or anyone professionally connected with the promotion.
2. How to Enter. To enter, Entrants should follow the guidelines provided here while adding their own creativity. Final work product must be submitted by 26th March 2026 (by 11:59PM GMT) for eligibility.
The contest is measured by creativity, compelling message, entrant’s unique background, originality and execution of the content created. The final work product will determine the grand prize winners.
The promotion begins on 12th March 2026 12:00am GMT and closes on 26th March 2026 11:59pm GMT. Entries received outside this period will not be valid.
At the start of the applicable contest period, Entrants can submit their entries here: https://k18hair.typeform.com/to/IefVnZQ2
Entries will be judged by a panel appointed by the Promoter based on the criteria stated above. The judging panel’s decision is final.
3. Ownership
1. Each entry submitted by Entrant is the work solely of the Entrant.
2. Each entry submitted by Entrant, and the constituent parts of each entry, do not and will not infringe on any rights of any third parties, including, without limitation, copyrights, trademarks, and rights of publicity.
3. All Entrants grant to the Promoter an irrevocable, perpetual, worldwide, sub licensable license to use all work product associated with the contest in all media now known or hereafter invented including but not limited to print, digital, film, television, cable, internet, social media, and by means of any technologies whether now known or hereafter invented, including but not limited to mechanical, electronic, satellite, cellular phones, media players and/or devices, for all purposes . Entrant will not use the content or associated work product for any third party reserves the right to put paid media behind Entrant’s work product. Promoter reserves the right to obtain final work product in its original format. Promoter reserves the right to modify Entrant’s final work product. Entrant grants to Promoter the right to use Entrant’s name, likeness, voice, and social media handles in connection with all work product associated with the Contest in all media now known or hereafter invented including but not limited to print, digital, film, television, cable, internet, social media, and by means of any technologies whether now known or hereafter invented, including but not limited to mechanical, electronic, satellite, cellular phones, media players and/or devices, for all purposes.
4. Prize. The grand prize winners will receive the following prize: a free blonde service w/ K18REPAIR + new product as hero at a nominated salon partner, 6-months’ supply of K18's new innovation, Mask, and HeatBounce, feature in K18 brand content and K18 merch. The approximate retail value of the prize o be awarded in this Contest is £800 The final content of the grand prize winners may also be featured on Promoter’s and salon partner’s social channels such as Instagram and YouTube, as well as paid digital media advertising.
The prize is non-transferable and no cash alternative is available. In the event of unforeseen circumstances, the Promoter reserves the right to substitute the prize for an alternative of equal or greater value. The Promoter is not responsible for lost or misdelivered prizes due to entrant’s inaccurate or improper address information.
The prize does not include travel, accommodation or any other expenses unless expressly stated. The grand prize winners will need to cover their own travel to the salon for the blonde service.
5. Winner selection, notification and acknowledgement.
Winners will be notified by direct message on or around 2nd April and must respond within 2 days providing their name and UK postal address. Winners will need to join a video call with the salon partner to discuss their hair goals and arrange a patch test.
If a winner does not respond in time or is ineligible, the Promoter may select an alternative winner. In the event of any dispute, the decision of the Promoter is final. No correspondence will be entered into.
The winners may be required to participate in reasonable publicity related to the promotion.
6. Data protection. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to the Data Controller for the purposes of the administration of this promotion and any other purposes to which the Entrant has consented.
Personal data will be processed in accordance with the Data Controller’s Privacy Policy, available at https://k18hair.co.uk/pages/privacy-policy.
All entry instructions form part of the rules.
7. Governing law. These terms are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction.
8. General Conditions: The Promoter reserves the right to cancel, suspend, or amend the where necessary due to circumstances beyond its reasonable control or where fraud or technical failure occurs. The Promoter shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such changes shall be effective immediately upon posting to this webpage.
Entry into the competition constitutes acceptance of these terms and conditions.
The Promoter reserves the right to disqualify any entries that are deemed to be inappropriate, offensive, or fraudulent.
The nominated salon is responsible for the blonde service part of this prize.
9. Promoter and Data Controller: Murad Europe Limited t/a K18 (‘K18’) 182-194 Union St, London SE1 0LH (please do not send entries to this address).
