May 14, 2026
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featured, products
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hair science
What Is Hair Elasticity + Why Does It Matter?
Plus, the biotech-backed way to maintain yours from the inside out.
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people
How I Use Wigs to Push the Limits of Expression
Beauty engineer, Alfred Lewis III, gives us an exclusive look at his self-car...
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hair science
The Science of Repairing Frizz, Dullness, Breakage + Split Ends from the Inside Out
Stop covering up hair concerns—repair and prevent them from within.
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people
Limitless Expression for Everyone
Pride isn’t just a one-month celebration at K18—we’re committed to directly s...
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products
How AirWash™ Works for Curly + Coily Hair
K18 PRO stylist, Alifia Young, explains how our reinvention of dry shampoo is...
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hair science
Why Natural Ingredients Aren’t Necessarily Better for You (or the Planet)
The truth behind natural hair beauty products + how synthetic biology creates...
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products
How to Use AirWash™ to Extend Your Style
Go 3 days longer between washes with NEW biotech-powered dry shampoo.
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people
How I Gained Confidence By Working With All Hair Types
Multicultural PRO colorist, Cherin Choi, shares her path to becoming a stylis...
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products
How AirWash™ Supports Your Scalp
The reinvention of dry shampoo recognizes, traps, and eliminates odor while k...
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people
How Motherhood Changed My Approach to Beauty
One of K18’s newest moms, Marian Kurz, shares her tips for getting the most o...
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hair science
The Science of Scalp Health
Want strong, healthy hair? Start at the source.
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hair science
The Exciting Science Behind AirWash™
How genome mapping helped us reinvent dry shampoo that’s vegan, cruelty-free ...
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