SPOTTED: a giant hairball rolling across NYC
Is it yours?
Have you seen a giant hairball rolling across NYC? Introducing the Tumblehair.
This 10-foot hairball is made of a mix of real human hair + synthetic hair and represents the 167 billion hairs New Yorkers lose to shedding every single day. With 8.5 million residents, that’s a lot of hair down the drain. This moving installation will roll through a variety of iconic New York neighborhoods like Midtown, West Village, and Chinatown, coming to a stop at Sephora Meatpacking.
But, why is there a giant hairball rolling across NYC?
We aimed to address the staggering silence around premature hair aging. Shedding is something that we have likely all experienced, yet it’s not something our society deems okay to talk about openly. About 40% of men show visible thinning by age 35, jumping to 50% to 65% by age 60, and up to 85% later in life. In women, roughly 40% experience noticeable thinning by age 40, with postmenopausal changes raising the incidence to over 50% as they get older, according research from the National Council on Aging.
Despite the prevalence, the first signs of premature hair aging are often endured alone, with too much time spent plucking out grays in the mirror or freaking out while gathering hair out of the shower drain.
The Tumblehair says the quiet part out loud. No longer will we accept the silence and ignore the signs of premature hair aging.
Especially when there is something we can be doing to change the way we age. Enter: FutureIQ™ biomimetic hair longevity serum. It’s clinically proven to help retain up to 19,000 more hairs, reverse grays, and improve scalp barrier function. The technology delivers more than just results; it actually changes the way our hair ages (and we hope, the way we talk about aging too).
Proprietary MultiVital™ technology is the first synergistic multi-pathway system designed to target the biological drivers of premature hair aging. By treating the scalp and hair as one interconnected system, shedding is reduced, grays are reversed, and scalp longevity is protected for years to come.
Hair is more than just hair. It’s the difference between a bad day and a good day. It’s a part of what makes us, well us. You shouldn’t have to deal with aging alone.
We want to tell all of New York that we see you, and if you are shedding, we’ve got you. We hope you’ll follow along as the Tumblehair makes its way across Manhattan.
It’s final stop?
K18 | sephora hair longevity lab
when
August 12, 11a.m. – 7p.m.
where
38 Gansevoort St, New York, NY
See you there!
x K18 team