1. Eligibility. This promotion is open to residents of the United Kingdom aged 18 or over, excluding employees of the Promoter, their immediate families, agents, or anyone professionally connected with the promotion.
2. How to Enter. To enter, visit the Promoter’s Instagram account @k18hair_uk and:
- post one video of yourself flipping your hair;
- include the hashtag #hairflipk18 in your post; and
- follow @k18hair_uk and @k18hair
3. Promotion Period. The opening date for entries is 23:59pm BST/GMT on 8th February 2026 , and the closing date for receipt of entries is 23:59pm BST/GMT on 28th February 2026..
Entries received outside this period will not be valid.
4. Entry Restrictions. No purchase necessary to enter or win. The promotion is limited to one entry per person. No entrant may win more than one prize. Prizes are limited to one per household. Use of automated systems or multiple identities is prohibited and may result in disqualification. Entries will only be accepted if they comply with all entry instructions. Where a dispute arises regarding the identity of an entrant, the entrant will be deemed to be the authorised account holder of the relevant social media account.
5. Prize. The winners will receive the following prize:
- (1) HeatBounce Conditioning Heat Protectant (118 ml)
- (1) AstroLift™ Reparative Volume Spray (118 ml)
- (1) AirWash™ Dry Shampoo (118 ml)
- (1) K18 Molecular Repair Hair Oil (30 ml)
- (1) Leave-In Molecular Repair Hair Mask (50 ml)
- (1) Damage Shield Protective Conditioner (250 ml)
- (1) Damage Shield pH Protective Shampoo (250 ml)
- (1) Peptide Prep™ Detox Shampoo (250 ml)
The prize is non-transferable and no cash alternative is available. In the event of unforeseen circumstances, the Promoter reserves the right to substitute the prize for an alternative of equal or greater value. The Promoter is not responsible for lost or misdelivered prizes due to entrant’s inaccurate or improper address information. The Promoter is not responsible for lost, stolen or damaged prizes, once received and in the possession of prize-winner.
By participating in this promotion, you agree to release, discharge, and hold us harmless from any and all injuries, liability, losses, and damages of any kind resulting from your participation in this promotion (save that nothing shall limit our liability for fraud, or for death or personal injury caused by our negligence).
6. Winner selection, notification and acknowledgement. Five (5) winners will be selected at random from all valid entries received.
Winners will be notified by direct message sent from @k18hair_uk account on or around 13 March 2026 and must respond within 7 days providing their name and UK postal address.
If a winner does not respond in time or is ineligible, the Promoter may select an alternative winner. In the event of any dispute, the decision of the Promoter is final. No correspondence will be entered into.
The winners may be required to participate in reasonable publicity related to the promotion.
7. Data protection. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to the Data Controller for the purposes of the administration of this promotion and any other purposes to which the entrant has consented.
Personal data will be processed in accordance with the Data Controller’s Privacy Policy, available at https://k18hair.co.uk/pages/privacy-policy.
All entry instructions form part of the rules.
8. Governing law. These terms are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction.
9. General Conditions: The Promoter reserves the right to cancel, suspend, or amend the where necessary due to circumstances beyond its reasonable control or where fraud or technical failure occurs. The Promoter shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such changes shall be effective immediately upon posting to this webpage.
Entry into the competition constitutes acceptance of these terms and conditions.
The Promoter reserves the right to disqualify any entries that are deemed to be inappropriate, offensive, or fraudulent.
10. Promoter and Data Controller: Murad Europe Limited t/a K18 (‘K18’) 182-194 Union St, London SE1 0LH (please do not send entries to this address).
